Heart Association New Zealand Releases Powerful New Ad Campaign

Everyone would like to think think that in a moment of crisis, they'd be able to remain calm and do the right thing to ensure the safety of others. But the plain fact is that these things sometimes hit us from left field.

A new ad spot from the Heart Association of New Zealand is hoping to illustrate just that by reminding us that the symptoms of a heart attack aren't always plainly obvious. For example, nausea, shortness of breath, and unusual sweating could be a symptom of a heart attack — symptoms some of us may otherwise ignore.

In the video, we're shown a series of seconds-long acts of people clutching their chests in pain and giving the closest thing impression of a person suffering a heart attack — ones we so frequently see in on screen. "Who gives the most realistic performance of a heart attack?" asks the Heart Association. So closely are we watching these forerunners that we're unaware of what's happening in the background. Indeed, a man on the bench in the background is the one they hoped you'd notice — though his visible symptoms are mild. "A heart attack is not always as dramatic as you think," they say.

If you or someone you know are experiencing chest pain or any of the above listed symptoms, call 911 immediately. Please SHARE this video to spread the word.