You might remember the Ice Bucket Challenge as the charitable summer activity that swept the nation last summer. Popularized as a way to raise money for ALS (also known as Lou Gehrig’s disease), the challenge involves dumping a bucket of ice cold water over one’s head.
Last year, it took off as a major craze for a good cause. Everyone from Matt Lauer to Olivia Wilde took part in the effort. Even heads of state like President Obama and UK Prime Minister David Cameron donated to the campaign.
But the popular challenge that stormed social media seemed to die out as the cold weather set in last fall. Even the most intrepid activist might balk at taking an icy dip in mid-November.
It seemed like a thing of the past, until ALS organizers decided it was time to revive the challenge. Last year's contributions made such a huge difference to ALS research that charitable foundations have decided to make the Ice Bucket Challenge an annual event every August.
In the spirit of this resurgence, the entire bridal party for the wedding of Liz Cronin and Justin Hannan in Massachusetts decided to complete the challenge, cocktail dresses and all. The bridesmaids served in the wedding of a cousin of Pete Frates, one of the ALS patients who helped to popularize the stunt.
This is such an important cause that deserves your attention. Please SHARE to promote the new, annual Ice Bucket Challenge!
