Concept: We should be grateful and say thank you every day, rather than only on Thanksgiving
Inspiration: We hope to combine elements from Tell Them Now video with elements from this Mother’s Day Video by Elevation Church
Why now: Our last video (LittleThings Hugs) showed that we can build a story around raw, non-linear footage, but it doesn’t really fall under the inspirational or tearjerking subject matter that we’ve capitalized on. This small investment can be used as Proof of Concept with potential advertisers — we can create short, snackable “inspo” content for a brand. Also, this is something potentially to be pitched for press. “LittleThings.com, a feel-good site for women, decided to remind New Yorkers to say thank you not only on Thanksgiving, but every day!”
Up for discussion: We don't have to bring in only women — we can bring in women and men of all backgrounds. We can either style the shoot as face-to-face thank you's, or with private interviews followed by the mom watching the video of the thank you footage.
Shoot Schedule:
- Pre-production: September 7–18, 2015
- Shoot Date: September 19 or 26, 2015
- First Cut: October 3, 2015
- Launch: November 4th, 2015
Creative Requirements:
- Casting
- Research (employing reality television techniques to evoke an emotional response from mostly real people)
Branding: The LittleThings logo will appear at the end in the final story copy, but not throughout unless we want to do a very subtle watermark. We can also attempt to sell a final slide “sponsored by PC Richards” but they won’t have any say in the content of this trial.
On a rainy day in October, we invited 10 women to LittleThings HQ in the heart of New York City...
[Footage of women walking into LT HQ]
We didn't ask them to prepare anything, but we did ask them to bring along a member of their family.
[Women entering the LT HQ floor with family members of all ages — from 5 to 95!]
A few of the moms brought their young daughters...
[Women with young children]
Other mothers brought their moms!
[Women hand-in-hand with their moms, laughing]
We brought the pair into an empty room...
[Pairs against infinity white on 18th floor]
And we gave them one simple prompt...
[Projected on infinity white — question/prompt]
Some things that the women had forgotten to say thank you for were quite small...
"Thank you for teaching me how to ride a bike."
Others were downright funny.
"Thank you for bringing my spare pants to school in kingdergarten when I peed myself."
Others were so enormous, two little words like "thank you" didn't seem like nearly enough
"Thank you for supporting us and giving us the best you could after dad left. I never thanked you for working two jobs."
In a world where messages are relayed in an instant...
It's hard to believe how often we forget to stop and say THANK YOU
"Thank you for teaching me how to be a mom."
Thanks-giving isn't only for Thanksgiving
…Fade out…
