People generally think that television commercials are pesky time-fillers during their favorite shows. They’re short, sweet, and target your taste buds or your desire for a good shopping deal. And sometimes they work — we’re already seeing commercials for early Christmas shopping deals, and we’re only in October! It couldn’t hurt to start early, right?
Rarely do we see commercials that target our sensibility and pull at our heartstrings, but when we do, we just have to share. We’ve seen a few over the years, like this elaborate Thai Life Insurance commercial that really brought tears to our eyes, and this Malaysian commercial that followed a strained father-son relationship.
Now, yet again, a Thai company has made us tear up with a simple-yet-effective ad for DTAC, a mobile phone provider.
It features a crying newborn whose father is clueless on how to make her stop crying. He calls mom, who tells him to try showing the baby a cartoon clip. When that doesn’t work, he video calls her, so she can calm her baby with her cooing.
When this fails too, the father reaches for the newborn, just a little hesitantly, as if he is unsure if she will respond to him.
As he lifts her, the baby miraculously stops crying. The most emotional part? Mom is still on the phone, watching them. When she tears up, we can’t help but join her. What an amazingly touching moment between a parent and his child.
The message? Technology can’t replace a love.
Please SHARE if this made you shed a tear, too!
