Tons of crazy and amazing things happen in New York City on a daily basis. Pick any night of the week, and you'll have hundreds of options for shows, live music, art exhibitions — anything you could dream up — at your fingertips.
Needless to say, New Yorkers aren't often impressed by the flashing lights and pageantry that shines all throughout Midtown. In fact, most New Yorkers avoid the area at all costs, wishing to steer clear of the tourists in Times Square, and, actually, Times Square in general.
But on one night this past summer, a huge crowd gathered in the area, anywhere else where they could get a view of the Empire State Building, to watch an incredible show.
For the first time ever, 33 floors of the building's facade were covered with an incredible light show. It was called Projecting Change, a one-time-only exhibit put on by Academy Award winning director Louie Psihoyos and visual artist Travis Threlkel of Obscura Digital.
The crowds sat in wonder as snow leopards, blue whales, lizards, and tons of other critically endangered species were projected onto the iconic building. It was truly a sight to see! It took 42,000 projectors to get these images, in 5K resolution, onto the giant surface…a huge technological feat that won't be replicated any time soon.
Watching these creatures tower above midtown was meant as a reminder of the role we're playing in the extinction of these beloved animals. The impact on the spectators? Huge.
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