Tired of all of those depressing animal shelter ads? Sick of seeing rescue dogs as powerless victims?
Well, I guarantee you're going to LOVE this brilliant campaign coming out of lovely Melbourne, Australia. While most dog rescues appeal to the pity-center of our brains to compel us donate or adopt, this campaign did the opposite! Instead, they granted office workers in Melbourne the opportunity to be taken for a lunch hour walk by a rescue dog.Thus, it was named the Human Walking Program!
When you see what happened to the dogs who were a part of the revolutionary Human Walking program at 1:35…well…I think it's sure to bring a tear to your eye – a happy tear. It all started when ads like the ones below started appearing in Melbourne:
The Human Walking Program from Jake Barrow on Vimeo.
When you think about it, office work is pretty inhumane.
And computer mouses are really not that entertaining...
Cubicle vs. Walkies? Walkies ALWAYS win. (Check out a video of the amazing promo below!)
