For kids and adults all over the world, Welch's juices are a pretty popular beverage. Whether you like apple juice, orange juice, or grape juice, the company has something to offer you, and their beverages are usually pretty tasty. However, it goes without saying that grape juice is likely the company's most popular option.
From lunch boxes to dinner tables, people have been enjoying Welch's grape juice for decades. However, even the most die-hard grape juice gurus may not know that the bottled beverage they love so much actually has a pretty interesting history.
During the late 1800, when Welch's first began making juice, the company's grape juice was initially meant to be a wine substitute. In fact, the company's founder had dreams of his grape juice being used as communion wine in churches everywhere.
Although his original plan didn't work out so well, for years, the company marketed their grape juice as "Welch's Family Wine," and advertised that it could — and should — be consumed by the entire family.
You're probably wondering how Welch's got away with trying to sell wine to children, but apparently, there was never any alcohol in the product. Although these days Welch's has completely changed their approach, this commercial serves as evidence of how much things have changed over the years.
Take a look at this classic commercial to get a glimpse of Welch's Family Wine. Were you surprised? Don't forget to SHARE this story if you remember seeing this in the grocery store!
