Hearing is an easy thing to take for granted, but not everyone is lucky enough to have all of their senses intact.
Recently, Spotify partnered with Starkey Hearing Foundation in Puerto Princesa, Philippines to give more people the opportunity to hear by providing hundreds of people with hearing aids. The streaming music app company documented the trip and produced one sappy and tear-jerking video that reminds us how deafness affects people around the world.
The ad introduces three different deaf people as they go through their everyday lives. Eugene, a 28-year-old man, who has been deaf since he was a baby
As the advertisement continues, the Starkey Hearing Foundation gives the individuals hearing aids and captured their reactions to hearing loved ones' voices — and music — for the first time. It's truly beautiful to see them light up. Then the '70s hit "Ca Plane Pour Moi" by Plastic Bertrand begins to play… Cue the waterworks!
Seeing them bring sound to people who live with hearing loss is so touching. It's great to see businesses like these truly giving back to those in need.
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