There's usually a big divide between boys and girls in terms of what's deemed acceptable for them to play with.
Some people independently try to make a change, like the two women who launched a special clothing to cleverly bash gender stereotypes.
Yet, it's not very often that advertisements sway from expectations. We often see boys doing "manly" things, while girls are shown doing the opposite. That's why the LEGO commercial below for the company's #KeepBuilding campaign is a breath of fresh air.
Not only does the commercial inspire creativity and imagination for all children, it also encourages girls to get involved with activities some believe are only for boys. For the girls who don't care about playing with Barbie, this commercial will empower them.
“I don’t always want you to help me,” a girl appears to be telling her mom. “Do you know why? I want to figure it out on my own. Even when it doesn’t turn out the way I want, I know it’s not wrong. Because you taught me how to think. And how to dream. I’m about to make something that I know will make you proud.”
Just wait till you see some of the things she’s made at the :25 mark – I was floored!
Please SHARE if you love the message of this commercial!
