24 Famous Logos With Hidden Meanings

Growing up, I was a big fan of the Where’s Waldo books and those awesome 3D Magic Eye puzzles. I really enjoy when you have to search beyond the obvious to find hidden images, like when a man photographed himself hiding in plain sight or these animals who hide themselves in nature.

What if I told you that there are hidden images in some of the logos that you see on a daily basis?

I feel like I’ve seen the FedEx logo a million times in my life but have never noticed the hidden image before. Next time I buy some Hershey’s kisses or Toblerone, I’m going to look twice at the packaging. Who knew that the Wendy’s logo had hidden messages to us?

How many are you able to find?

HINT: EX marks the spot.

Between the E and the X is a subliminal arrow to remind your that FedEx is all about action and delivery.

HINT: This hidden figure is probably more interested in berries and honey than chocolate.

Toblerone is made in Bern, Switzerland. Bern is known as "The City of Bears," so designers added a bear design to the mountain in the logo.

HINT: Think of the name of the actual Golf Club.

The golfer in the logo is also the face of a Spartan soldier. The golfer's swing forms the shape of his helmet.

HINT: Think about where this zoo is located.

Visitors to the Bronx Zoo know that it is a unique wilderness located in a buzzing metropolis. The logos pays homage to its hometown by creating skyscrapers with the whitespace between the animals' legs.

HINT: This logo has to do with where the company is located.

This woman is forming the shape of Australia with her pose.

HINT: This one is a bit harder. You may have to know which company opened Roxy.

The Quiksilver clothing brand started Roxy as an off-shoot meant to appeal to girls. The Roxy logo is formed by rotating two Quiksilver logos into the shape of a heart.

HINT: There are more than two kisses in this photo!

Did you see the third? It's right there between the K and the I.

HINT: There's more to that glove than meets the eye.

The Milwaukee Brewers logo features a baseball mitt. The letters M and B form the glove.

HINT: This one's pretty easy for those who remember the previous NBC logo.

Most people know that the NBC Logo is an homage to their earlier logo featuring a peacock, but many younger viewers of the network may not actually know that the current NBC logo still features a peacock shape.

HINT: You have to take the emblem apart to see this one.

The letters in "Toyota" can all be extracted from inside the logo.

HINT: Your mother will be so proud if you can find this one.

The word "mom" is hidden in Wendy's collar! This subliminal message evokes thoughts of comfort and home-cooking.

HINT: Remember that this is the logo for an orchestra.

This orchestra has shaped its initials into the shape of conductor.

HINT: Just make sure you're going in the right direction.

The logo features a circle and a triangle. These are actually meant to be a compass pointing to the Northwest!

HINT: Don't stare at this one for too long. You may start to feel tired.

The first initial of this company is used to form a modernist bed to remind the viewer to get "mo' sleep."

HINT: Why would the falcon be shaped like that?

This Atlanta Falcon actually forms the shape of an F.

HINT: What was the famous Baskin Robbins tagline?

Basking Robbins is known for its 31 flavors.

HINT: Obviously, the arrow is there for a reason, but what's the reason?

The arrow looks like a smiling face, because Amazon makes customers happy. Also, it shows that Amazon has everything you could want "from A to Z."

HINT: I looked at this one with a friend. She saw one image first, and I saw a different one.

Which image did you see first: the spoon or that the spoon is inside the tip of a calligraphic pen?

HINT: This one reminds you to share your Tostitos with a friend.

The Ts in this logo are sharing some chips over a bag of salsa!

HINT: It's all in the mane. I mean, name.

The University of Arkansas at Pine Bluff (UAPB) have designed the lion's mane using their own initials.

HINT: Just like you can't spell "teamwork" without "work," you can't spell "twins" without…

Notice the subliminal "win" in this logo.

HINT: There's more than just an elephant here.

How many animals did you see in this logo? You probably saw the elephant, but did you miss the rhino and giraffe?

HINT: Take a look at the white space.

Did you see the animals hidden in the tree?

HINT: If you're stuck on this one, just remember what sport is featured at Le Tour de France.

This famous bicycle race features a cyclist in its logo.   Challenge your friends by SHARING this with them!