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Sometimes, making the world a healthier place requires a bit of creativity, and company based in Stolkholm did just that when they wanted to answer the question: Can we get more people to take the stairs if we make it fun for them to do? After fixing the staircase in a busy transit station with piano keys hidden under every stair, they got their answer: YES! 66% more people than normal chose the stairs over the escalator that day. This is nothing short of amazing!
"We believe that the easiest way to change people's behaviour for the better is by making it fun to do. We call it the fun theory." Now, let's do this around the world and make the planet a healthier, happier place!
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