The “no-makeup look” has been a trend for a while now. Some high-fashion brands are promoting it in their ads, while many celebrities have also embraced their seemingly bare faces.
But, the “no-makeup look” isn’t literal — it doesn’t actually mean walking around with nothing on your face. Instead, foundation, mascara, and lip color are encouraged to "capture" the look.
Comedian Amy Schumer combated this deceptive beauty standard on an episode of Inside Amy Schumer, where she parodied One Direction’s debut single "What Makes You Beautiful." The new version, “Girl, You Don't Need Makeup,” starts with four boys singing encouraging lyrics for Schumer: “You don’t need no lipstick / You don’t need no blush / ‘Cause you’ve got that inner natural glow.”
With confidence, Schumer listens to them and takes off her makeup. Yet, when the boys see her at the 1:02 mark, their faces say it all. The positive lyrics quickly change to negative critiques. And, wait till you see what Schumer looks like by the end of the video — it’s yet another trend that has taken over the beauty industry.
Schumer also followed the parody by asking fans to tweet natural pictures of themselves on social media using the hashtag #girlyoudontneedmakeup — and many proudly did so.
Watch the video below and please SHARE to spread this message on beauty!
