24 Famous Logos With Hidden Meanings

mom-wendys.jpg

Growing up, I was a big fan of the Where’s Waldo books and those awesome 3D Magic Eye puzzles. I really enjoy when you have to search beyond the obvious to find hidden images, like when a man photographed himself hiding in plain sight or these animals who hide themselves in nature.

What if I told you that there are hidden images in some of the logos that you see on a daily basis?

I feel like I’ve seen the FedEx logo a million times in my life but have never noticed the hidden image before. Next time I buy some Hershey’s kisses or Toblerone, I’m going to look twice at the packaging. Who knew that the Wendy’s logo had hidden messages to us?

How many are you able to find?

1. FedEx

fedex-logo-large.png
Wikimedia

HINT: EX marks the spot.

Here's the answer:

fedex-logo-large1.png

Between the E and the X is a subliminal arrow to remind your that FedEx is all about action and delivery.

2. Toblerone Chocolate

Tobleroneuse.jpg
santtchez.blogspot.com

HINT: This hidden figure is probably more interested in berries and honey than chocolate.

Here's the answer:

Bear-14.jpg
santtchez.blogspot.com

Toblerone is made in Bern, Switzerland. Bern is known as "The City of Bears," so designers added a bear design to the mountain in the logo.

3. Spartan Golf Club

spartan-golf-logo-large.jpg
LogoFaves.com

HINT: Think of the name of the actual Golf Club.

Here's the answer:

spartan-golf-logo-large1.jpg

The golfer in the logo is also the face of a Spartan soldier. The golfer's swing forms the shape of his helmet.

4. The Bronx Zoo

the-bronx-zoo-logo-large.jpg
Nation's Service/Bronx Zoo

HINT: Think about where this zoo is located.

Here's the answer:

the-bronx-zoo-logo-large1.jpg

Visitors to the Bronx Zoo know that it is a unique wilderness located in a buzzing metropolis. The logos pays homage to its hometown by creating skyscrapers with the whitespace between the animals' legs.

5. Yoga Australia

yoga-australia-logo.jpg
LogoFaves/Yoga Australia

HINT: This logo has to do with where the company is located.

Here's the answer:

yoga-australia-logo1.jpg

This woman is forming the shape of Australia with her pose.

6. Roxy

Roxy-Logo.jpg
Amazon/Roxy

HINT: This one is a bit harder. You may have to know which company opened Roxy.

Here's the answer:

roxy-quicksilver-logo.jpg
Twistedsifter.com

The Quiksilver clothing brand started Roxy as an off-shoot meant to appeal to girls. The Roxy logo is formed by rotating two Quiksilver logos into the shape of a heart.

7. Hershey's Kisses

33911_A_01_Kisses_EBU
Twistedsifter.com

HINT: There are more than two kisses in this photo!

Here's the answer:

33911_A_01_Kisses_EBU

Did you see the third? It's right there between the K and the I.

8. Milwaukee Brewers

milwaukee-brewers-logo-large.jpg
Twistedsifter.com

HINT: There's more to that glove than meets the eye.

Here's the answer:

milwaukee-brewers-logo-large2.jpg

The Milwaukee Brewers logo features a baseball mitt. The letters M and form the glove.

9. NBC

nbc-logo-large.png
Twistedsifter.com

HINT: This one's pretty easy for those who remember the previous NBC logo.

Here's the answer:

Old-NBC-logo.jpg
wikimedia

Most people know that the NBC Logo is an homage to their earlier logo featuring a peacock, but many younger viewers of the network may not actually know that the current NBC logo still features a peacock shape.

10. Toyota

ToyotaLogoRedVer.png
car-repair.wikia/Toyota

HINT: You have to take the emblem apart to see this one.

Here's the answer:

Toyota2.gif
diply.com

The letters in "Toyota" can all be extracted from inside the logo.

11. Wendy's

Wendys_logo_bag.png
twitter

HINT: Your mother will be so proud if you can find this one.

Here's the answer:

Mom-17.jpg
stocklogos.com

The word "mom" is hidden in Wendy's collar! This subliminal message evokes thoughts of comfort and home-cooking.

12. London Symphony Orchestra (The L.S.O.)

london-symphony-orchestra-logo-large.jpg
Twistedsifter.com

HINT: Remember that this is the logo for an orchestra.

Here's the answer:

Valery-Gergiev_2725486b.jpg
Telegraph

This orchestra has shaped its initials into the shape of conductor.

13. Northwest Airlines

Northwest.png
Twistedsifter.com

HINT: Just make sure you're going in the right direction.

Here's the answer:

Northwest.jpg

The logo features a circle and a triangle. These are actually meant to be a compass pointing to the Northwest!

14. Mosleep

mosleep-logo-large.jpg
Designopsy

HINT: Don't stare at this one for too long. You may start to feel tired.

Here's the answer:

mosleep-logo-large1.jpg

The first initial of this company is used to form a modernist bed to remind the viewer to get "mo' sleep."

15. Atlanta Falcons

atlanta-falcons-logo-large.png
Twistedsifter.com

HINT: Why would the falcon be shaped like that?

Here's the answer:

atlanta-falcons-logo-large.jpg

This Atlanta Falcon actually forms the shape of an F.

16. Baskin Robbins

baskin-robbins-logo-large.jpg
Twistedsifter.com

HINT: What was the famous Baskin Robbins tagline?

Here's the answer:

baskin-robbins-logo-large2-1.jpg

Basking Robbins is known for its 31 flavors.

17. Amazon

amazon-logo-large-1.gif
Twistedsifter.com

HINT: Obviously, the arrow is there for a reason, but what's the reason?

Here's the answer:

amazon-logo-large-1.jpg
Twistedsifter.com

The arrow looks like a smiling face, because Amazon makes customers happy. Also, it shows that Amazon has everything you could want "from A to Z."

18. The Guild of Food Writers

The-Food-Writers-Guild-logo-designed-by-300millions-1.jpg
Twistedsifter.com

HINT: I looked at this one with a friend. She saw one image first, and I saw a different one.

Here's the answer:

The-Food-Writers-Guild-logo-designed-by-300millions1-1.jpg

Which image did you see first: the spoon or that the spoon is inside the tip of a calligraphic pen?

19. Tostitos

tostitos-logo-large-1.jpg
Twistedsifter.com

HINT: This one reminds you to share your Tostitos with a friend.

Here's the answer:

tostitos-logo-large1-1.jpg

The Ts in this logo are sharing some chips over a bag of salsa!

20. University of Arkansas at Pine Bluff Lions

Arkanasa-Lions-1.png
ftw.usatoday.com

HINT: It's all in the mane. I mean, name.

Here's the answer:

Arkanasa-Lions1-1.png

The University of Arkansas at Pine Bluff (UAPB) have designed the lion's mane using their own initials.

21. Minnesota Twins

twins-1.png
ftw.usatoday.com

HINT: Just like you can't spell "teamwork" without "work," you can't spell "twins" without…

Here's the answer:

twins-19.jpg

Notice the subliminal "win" in this logo.

22. Kölner Zoo

kolner-zoo-1.jpg
anopticalillusion.com

HINT: There's more than just an elephant here.

Here's the answer:

kolner-zoo1-1.jpg

How many animals did you see in this logo? You probably saw the elephant, but did you miss the rhino and giraffe?

23. Pittsburgh Zoo

pittsburgh-zoo-and-ppg-aquarium-logo-large-2.jpg
Twistedsifter.com

HINT: Take a look at the white space.

Here's the answer:

pittsburgh-zoo-and-ppg-aquarium-logo-large1-1.jpg

Did you see the animals hidden in the tree?

24. Le Tour De France

tour-de-france-logo-1.jpg
Buzzfeed Video

HINT: If you're stuck on this one, just remember what sport is featured at Le Tour de France.

Here's the answer:

Cyclist-9.jpg
Buzzfeed Video

This famous bicycle race features a cyclist in its logo.   Challenge your friends by SHARING this with them!