Fashion brand ModCloth announced on Tuesday that it has decided to remove the plus-size section from its website. Instead, the site will be combining what's formerly known as its plus-size section with its main line.
The decision to remove the "plus-size" label came after the site conducted a survey of 1,494 shoppers, aged 18 to 35, and found that 60 percent of women felt embarrassed shopping in a different store or section to find their size. Meanwhile, 79 percent felt the fashion industry ignored the needs of larger women.
"ModCloth has always been a firm believer that types of clothing rather than types of bodies should define shopping categories," Susan Gregg Koger, co-founder and chief creative officer of ModCloth, said in a press release. "ModCloth's mission is to help women feel like the best version of themselves, and we believe this is another way we can promote inclusivity. We view this announcement as an important first step towards creating the most inclusive shopping experience we can for our customers."
Now, the company's favorite clothes — which run from XS to 4X — all appear in the same convenient location. Check out some of their latest fashions below and let us know which is your favorite!
[Photo Source: ModCloth.com]
1. Philharmonic of Time Dress
Make a bold entrance is this dreamy little black dress. As a nod to 1920s glamour, this timeless number dazzles with sparkling sequins upon a mesh overlay.
2. Pull Up a Cherry Dress
Strut your stuff in this vintage A-line. This flirty cherry dress — with a collared and padded bust and one-inch straps — is sure to turn heads!
3. Wine Appreciation Sweater in Goldenrod
Get ready for fall with this goldenrod sweater. With a built-in white collar, this design modernizes vintage glam while keeping you toasty and warm this season.
4. Coach Tour Dress in Houndstooth
This black and white printed houndstooth dress with a cowl neck is the perfect look for fall. Whether you're heading to an important meeting or getting dolled up for date night, this old fashioned style is something special.
5. Start Spreading the Mews Dress
Extra! Extra! This classic dress with an A-line silhouette and scoop-neck is making headlines! What makes this dress stand out from the crowd is the black and white, printed felines. This would pair purr-fectly with an aqua blue cardigan
6. Musee Matisse Skirt in Crimson
This deep red, linen skirt goes from summer to fall and touts a gorgeous waistband belt that can be tied in a bow or tied in a knot. With a flowing blouse and pair of heels, this look will make you look chic!
7. Just Be Cosmic Dress
This belted frock is out of this world and features a glow-in-the-dark galaxy print. Made of all cotton, the dress can go from day to night!
What do you think of ModCloth's decision to remove its "plus size" label? Tell us in the comments below.
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