Ecosia founder Christian Kroll would like you to help him save our planet — and you don't even have to leave your desk to do it. (Seriously.)
We do a lot of Googling throughout the day, and Kroll saw an entrepreneurial opportunity to harness that click power and turn it into something meaningful. Ecosia donates its ad revenue — roughly 0.5 cents for each search — and plants trees to combat deforestation.
The cost of planting those trees is shockingly low (they add that it costs about 28 cents per tree), and they write on their website that they plant a new one every 14 seconds. That's a fair amount of trees! With just over 2 million active users opting in on, the potential for impact is great.
"The good thing about Ecosia is that you can change and make Ecosia your default search engine with just one click — and then you automatically help the environment," Kroll told the Latin Times in an interview. "It's one of these very simple things that you can do in your life to help support the environment…Of course, it's not solving all the problems of our world, but it's just one really easy thing you can do."
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