When people open their hearts, amazing things can happen — and during the holidays, there's no better time to do so.
In this awesomely heartwarming video, JCPenney first asks shoppers if they think it's better to give than to receive, and the overwhelming majority says it feels much better to give. Then, the store turns it up a notch: they invite shoppers to approach other shoppers they've never met, and buy them a gift of their choosing. Yep! All they have to do is pick something, and it's theirs!
The best part is watching these unsuspecting folks react. One older woman says no one has ever bought her a gift until this moment. Another shopper is celebrating her birthday, so this tearful surprise can't come at a better time. And most exciting? The young man looking for an engagement ring for his girlfriend, when a couple approaches him at just the right time…
Enjoy these acts of kindness fit for the holiday season – one that brings shoppers together and creates longlasting bonds in the process.
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