A wise woman named Beyoncé once said "When you got it, flaunt it."
Sixty-year-old Yasmina Rossi definitely has "It," and she's not afraid to show off in her latest campaign for The Dreslyn Shop and Land of Women's swimsuit collaboration. The leggy silver-haired beauty just turned 60 this year, but that doesn't mean she's ready to fade into obscurity.
The fashion and entertainment industry is often fairly accused of being ageist — not just in the United States, but also in the world at large. However, Rossi's latest campaign is a refreshing departure from the all-too-familiar narrative about youth and beauty. Rossi is paving the way for other gorgeous gals in their golden years, including supermodel Cindy Crawford.
“Mature women are discouraged from feeling young at heart, and it is a shame because it can suppress you if you have a young energy, which is connected to your youthfulness. In my opinion, this is what keeps us alive,” Rossi told Complex magazine.
See the campaign everyone is talking about below…
To call Rossi's beauty ageless is almost inaccurate. The model does nothing to hide her age, she's proud of it.
Rossi's signature silver locks are part of her look.
This Dreslyn Shop x Land of Women collaboration is not Rossi's first fashion rodeo. She's starred in multiple major campaigns, including Mastercard, Marks & Spencer (UK), Macy's, and even Hermès couture.
What's her secret? Well, according to Rossi, there's nothing "secret" about it at all. "All I have ever done is eat organic food — long before it became trendy," she told the Sunday Times' Style Magazine.
Rossi also says she eats an avocado each day.
There's no need to touch up Rossi's images with Photoshop — the natural lines in her skin only add to her beauty.
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