His Busy Mom Was Constantly Ignoring Him. His Response? I’m In Tears!

Being a mom is one of the toughest — yet most rewarding — jobs on the planet. As a hard-working and dedicated mother, it's still easy to slip into a daily routine of housework and responsibilities — forgetting to cherish life's little memorable moments. This moving video will pull at your heartstrings and make you realize that time is precious and we should savor every moment.

The ad, which was created by insurance company Dial Direct, tells the story of a little boy who decides to help out his struggling, busy mom by doing hours of chores. After each task, he records it in his notebook. What's even more beautiful is that he does each task without even being told. Why, you ask? Well, we won't spoil it for you. Trust us, you may want to grab some kleenex for this one.

The ad ends on an emotional and reflective note, with the tagline: "We know how precious every minute is, that’s why we won’t waste any of yours."

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