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Leave it to Dove to create the ultimate Father's Day tearjerker ad, but the commercial's backstory is what truly makes it shine. The brand surveyed 1,000 fathers, ages 25-54 and found that while 75% of dads believe they are responsible for their children's well-being, only 13% believe this is reflected in the media.
Dads have been portrayed as the "bad guy" for way too long. Let's make the change and finally show them the love and appreciation they deserve. All 28 of the different father/child clips in this video are 100% real… that's a statistic I can go for! If you know a rock star father who could use a special shout-out, please SHARE this video!
