Gatorade is bringing back its "Is It in You?" campaign from the 1990s. The new commercial is reminiscent of the iconic campaign, but with a modern twist. The new ad features black-and-white imagery with the signature Gatorade-colored sweat and is narrated by Michael Jordan. “Everything about the game has changed, except for the most important thing: what you have inside,” Jordan says in the "It Hasn't Changed" commercial.
The ad also features other high-profile athletes, including Caitlin Clark, A’ja Wilson, Jayson Tatum, and Sydney McLaughlin-Levrone.
“It is what drives the game," Jordan continues during the film. “It refuses to be ignored. It sweats everything, turns an athlete into a legend. It demands respect. The game will always change, but it never will."
Michael reflected on the meaning and impact of the ad in a statement, reported KSNV.
"With 'Is It In You?' in the '90s, we inspired a generation," he said. "The return of 'Is It In You?' is another chapter in greatness for Gatorade, a brand that has fueled champions for decades and relentlessly serves athletes on and off the field."
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Gatorade says that the athletes featured in the ad are athletes that have "it," according to Today.com.
Gatorade will celebrate its 60th anniversary in 2025.
