Tom Brady has yet another side hustle, and this one is reminding everyone that he is a divorced dad. The former NFL player, 48, is now selling coconut water, but it’s the name of his brand that people have questions about. In partnership with Gopuff, Tom unveiled Good Nut, a line of organic coconut water, on Monday, June 8.
Yes, Tom’s coconut water brand is really called Good Nut. After seeing the announcement, critics questioned what Tom was even thinking. “Good nut??” one person questioned on X. “Bro couldn’t come up with a better name??”
The product launch turned out to be pretty divisive.
On X, Pop Base wrote, “Tom Brady announces the launch of his coconut water brand called ‘GOOD NUT.'” And people had a lot to say about it.
“the name is pretty bad but other than that it’s terrible,” one critic wrote. Others were simply taken aback. “LAUNCHED HIS WHAT?” someone else wrote. And a few people could not believe Tom was actually being serious when he announced the new product. Because not only did Tom seemingly think this was a good idea, but, presumably, someone else approved it as well. “Who gave him the OK for that name?” a commenter questioned.
Not everyone was shocked, though. Although they didn’t necessarily anticipate this, Tom’s latest side hustle made some level of sense to them: they saw it as another example of “divorced dad activities.” Someone captioned the announcement with, “middle aged rich retired single dads be like,” while another person wrote, “You can win 7 superbowls and still end up a corny divorced guy.”
Some people found it pretty hilarious, but others said buying the product would feel “awkward.”
middle aged rich retired single dads be like https://t.co/CQV6pXm06p
— baby bell 🦋 (@bellasdaze) June 9, 2026
“Imagine asking a store owner if he has GOOD NUT,” one critic wrote. Obviously, a lot of people assumed Tom knew exactly what he was doing when he chose this name — but several people still questioned the business decision, especially considering the fact that numerous commenters said they would be too embarrassed to buy “Good Nut” at the store or drink it in public. “Who exactly is the target audience cause i know men are too insecure to drink that,” a commenter pointed out.
At the same time, the name definitely did get people’s attention, which was clearly part of the marketing strategy. An Instagram post from Tom and Gopuff was captioned with, “Tag a friend who needs a Good Nut.”
Tom said that he wanted his coconut water line to be “fun.”
You can win 7 superbowls and still end up a corny divorced guy https://t.co/RMWNHG9XlD
— OrangeMaxxing FreddyG (@OrangeFreddyG) June 8, 2026
“(Coconut water) is something I’ve enjoyed for years, and hydration has always been an important part of my routine, during my playing career and still today,” he said, per Fox Business. He described coconut water as a “staple,” given that “hydration has always been a big part of (his) routine.”
He didn’t elaborate on the name choice, but he did say, “With Good Nut, we wanted to create something fun that people would genuinely enjoy. It’s been exciting to bring that vision to life.”
But, of course, people are mostly talking about the name, not the coconut water itself. “Literally cannot stop laughing at this man naming his drink good nut,” a commenter wrote.
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