There was once a fun, lighthearted digital subway ad in Sweden touting haircare products. As soon as a train flew by, the woman's hair in the sign tossed around, as if windswept by the train's motion. People loved the ad so much that is remained in the train station for days — and soon, the world took notice of this awesomely innovate way to advertise.
As a result, the team at Barncancer Fonden — Swedish healthcare professionals aiming to treat and cure cancer — used this same creative technique to spread awareness about something much more important than haircare. The company, inspired by the train that whizzed by and cued up the sign on the platform, made their own version but with a stunning twist. The results are so incredible that "A Hair-Raising Message" has gone viral with more than ten million views. Just watch.
Garbergs, the agency who created the ad, says, "The world shares the film not just because they think it’s beautifully made, but because they think the message is beautiful."
People have come up with some pretty creative ways to utilize everyday spaces, and what happens in this video is no exception.
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