Sometimes viral videos make sense — other times, they're a complete mystery.
Like this video, which has racked up 18 million views. There's no talking, no special effects, and no magic tricks. What does happen, however, is something most people would find very, very strange!
Kracie is a Japanese company that makes a lot of things, instant candy meals being one of them. Yes, you read that right: whole tiny foods that come in the form of powder and transform into actual miniature meals with the help of water and a microwave.
At first I wasn't sure what the fascination was with this video, but once you start watching it, it's almost impossible to stop. There's something really mesmerizing about watching powder turn into an actual tiny hamburger. I'm not sure what it is, but I couldn't take my eyes away. I'm not sure I'd ever want to eat this, but I'd definitely watch more of these videos!
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