While it's not unusual for politicians to publish memoirs or sell campaign merch, no former president has capitalized on their fame in the way that Donald Trump has. Selling watches, sneakers, Bibles, and a variety of other Trump products that are all separate from his presidential campaign merch, Donald Trump continues to market his business ventures as he runs for president — and some new editions of Trump products dropped after the former president survived an assassination attempt. An anonymous campaign adviser told The Washington Post that "Trump relishes being able to market his name," adding that "his general belief is, ‘If I’m going to get attacked and have to pay all these lawyers and deal with everything, I need to make some money off it."
Read below to see some of the products Trump has been selling as he runs for president.
1. Watches
On September 26, 2024, Trump promoted the "Official Trump Watch Collection" on his social media platform, Truth Social. "The Official Trump Watch Collection is here, and these Watches are truly special — You’re going to love them," the former president wrote. "Would make a great Christmas Gift. Don’t wait, they will go fast. GET YOUR TRUMP WATCH RIGHT NOW!"
The most expensive watch available on the website, the Trump Victory Tourbillon, is priced at $100,000. "The Trump Victory Tourbillon’s design is one of classic sophistication combined with President Trump’s symbol of success: Gold," the watch website reads. "Almost entirely made out of 18 Karat Gold (approximately 200 grams across the band, case, and buckle) and decorated with 122 VS1 Diamonds, you will stand out for all the right reasons."
The cheaper option, the Fight Fight Fight Watch, costs between $500 and $800.
According to the website, "Trump Watches are not designed, manufactured, distributed or sold by Donald J. Trump, The Trump Organization or any of their respective affiliates or principals. TheBestWatchesonEarth LLC uses the 'Trump' name, image and likeness under a paid license agreement which may be terminated or revoked according to its terms."
The website also notes that the watches "are not political and have nothing to do with any political campaign."
2. Bibles
In March, Trump began promoting a line of Bibles in partnership with country musician Lee Greenwood. The God Bless The USA Bibles were priced at $60. "Happy Holy Week! Let’s Make America Pray Again. As we lead into Good Friday and Easter, I encourage you to get a copy of the God Bless The USA Bible," Trump wrote on Truth Social at the time. In a video he shared to promote the Bible, he said, "All Americans need a Bible in their home, and I have many. It’s my favorite book. It’s a lot of people’s favorite book.”
A special edition of the "God Bless The USA" Bible was added to the website after Trump survived an assassination attempt on July 13. Dubbed "The Day God Intervened” Edition, the Bible "has been custom embossed to in remembrance of the day that God intervened during President Donald J. Trump’s assassination attempt."
Similar to the website selling Trump watches, the website selling Trump Bibles notes that "GodBlessTheUSABible.com uses President Donald J. Trump’s name, likeness and image under paid license from CIC Ventures LLC. The GodBlessTheUSABible.com is not political and is not affiliated with any political campaign."
Per The New York Times, Trump is not the one selling the Bibles but he reportedly gets royalties from purchases. It's unclear how much money Trump makes off of the Bible sales, per CNBC.
A "President Donald J. Trump Signature" Edition of the Bible is being sold for $1,000.
More from LittleThings: Donald Trump Mocks Jimmy Carter As Carter Becomes First Former President To Turn 100
3. Sneakers (and Lots of Other Shoes)
After surviving the July 13 assassination attempt, some new Trump merch dropped (in addition to the special edition Bibles). All kinds of shoes are available on Gettrumpsneakers.com, but after the assassination attempt, the site introduced the "FIGHT FIGHT FIGHT High-Tops," which feature "Trump's iconic image with his fist raised, honor his unwavering determination and bravery." The shoes were listed for $299 and are now sold out, according to the website.
The website also sells sneakers in several different Trump-inspired styles, Trump slides and Timberland-style "Fight Fight Fight" boots, which cost $199.
Similar to the Bibles and watches, the shoes were not designed or sold by Donald Trump or the Trump Organization.
4. Digital Trading Cards
Trump's unconventional products do not end there. In August, he promoted his latest line of "digital trading cards" or NFTs (nonfungible token). "Back by popular demand, my TRUMP DIGITAL TRADING CARDS, Series 4: The America First Collection, is available RIGHT NOW, and I think you’ll love it!" Trump wrote on Truth Social in August. "For some, there’ll be an Invite to a Gala Dinner at my beautiful private Club in Jupiter, Florida. Don’t wait, have fun – The Cards will go FAST!"
The cards are sold for $99. According to the website, those who purchase 75 or 250 digital trading cards at once will get "dinner with the president at his private country club & a piece of the actual suit from his famous debate!"
5. 'Our Journey Together' and Other Books
Celebrity memoirs are not uncommon, and Trump published several books before running for president. What stands out about some of his newer releases is the cost. Our Journey Together, which was published in 2021, is a photo book that includes "unforgettable moments of President Trump’s time in the White House." The book is sold by Winning Team Publishing, which was cofounded by Donald Trump Jr., for $74.99. A special edition of the book is being sold for $500 by the Trump Store. According to the website, this edition of the book "features an authentic auto-signature on the front cover from President Donald Trump."
Trump's most recent book, Save America, features an image of Trump after surviving an assassination attempt on the cover. The book, which is "filled with iconic moments from the first Trump Administration," is listed for $99 on the Winning Team Publishing website. The book is also available from the Trump Store for $110.
The former president promoted the book on Truth Social on September 3, writing, "My new book comes out TODAY! Have you gotten your copy? I hand-selected every Photo, from my time in the White House, to our current third Campaign for President of the United States. A MUST HAVE on U.S. History, especially for America First Patriots."
6. Tons of Trump Merch
While it's typical for presidential candidates to have campaign shops that sell merch to support their campaigns, Trump technically has another shop selling his merch. Those who are interested in buying Trump merch can, of course, buy it from his campaign website, but they can also buy merch from the Trump Organization. The profits from the Trump Store do not go toward Trump's campaign, per NPR. Instead, they go to the Trump Organization, which is now managed by Eric Trump and Donald Jr.
All kinds of Trump-branded merch is available on the website, including Trump wrapping paper, a MAGA bling clutch priced at $550, honey, coffee, sunglasses, and a needlepoint belt decorated with Trump's name and an American flag. The Trump Store also carries merch that looks the same as the merch sold on Trump's campaign website, including his signature red MAGA hat. On the campaign website, the hat costs $40. From the Trump Store, it's $55.
*Psst: if you choose to purchase an item from this post, LittleThings.com may receive a small cut. Each item and price is up to date at the time of publication; however, an item may be sold out or the price may be different at a later date.
