Anna Wintour reportedly wore her signature sunglasses when laying off staff at Pitchfork, according to a former writer for the media outlet. On Wednesday, January 17, 2024, Wintour, the chief content officer of Condé Nast delivered the news: music publication Pitchfork is being absorbed by men's magazine GQ. In a memo, the Vogue editor wrote, "This decision was made after a careful evaluation of Pitchfork’s performance, and what we believe is the best path forward for the brand so that our coverage of music can continue to thrive within the company."
Former Pitchfork writer Allison Hussey took to X to share that Wintour wore her signature sunglasses when telling staff about the layoffs.
"One absolutely bizarro detail from this week is that Anna Wintour — seated indoors at a conference table — did not remove her sunglasses while she was telling us that we were about to get canned," Hussey wrote on the platform.
"The indecency we’ve seen from upper management this week is appalling," Hussey continued.
Jill Mapes, former features editor at Pitchfork, also took to X to write about the layoffs and merger. "I've referred to my job at pitchfork as being on a ferris wheel at closing time, just waiting for them to yank me down," Mapes wrote. "After nearly 8 yrs, mass layoffs got me. glad we could spend that time trying to make it a less dude-ish place just for GQ to end up at the helm."
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In 2009, Wintour spoke about her signature sunglasses on 60 Minutes and called them "armor," explaining how wearing them could help conceal her emotions.