What to Know
On multiple occasions, the Trump family has been accused of grifting throughout President Donald Trump’s political career. President Donald Trump has sold his signature MAGA hats and other products as campaign merch, but separate from his campaign merch, the Trump Organization has its own store as well, called the Trump Store. Technically, the president doesn’t manage the Trump Store, but his sons Donald Trump Jr. and Eric Trump do, which has raised concerns about how much the Trump family is profiting off of the presidency.
Citizens for Responsibility and Ethics in Washington reported that the Trump Store has launched at least 622 new products during Trump’s second term (as of April 2026). And now, the store has unveiled its Mother’s Day collection.
The Mother’s Day collection includes MAGA caps and Trump shirts.
Previously, Trump only sold the merch directly related to his campaign through his actual campaign store, per the report from CREW. However, it’s become harder to distinguish between Trump campaign merchandise and products sold via the Trump Store.
Those shopping the Mother’s Day collection can choose between several different Trump and MAGA caps. They don’t actually even have to choose, as the collection also includes a Pink Hat Bundle. The bundle, priced at $230 (on sale, by the way), comes with two different pink MAGA caps and three variations of pink hats that say “Trump.”
For $110, Trump supporters can purchase a pink sweater with flowers lining the neckline and “Trump” printed across the chest. There’s a Make America Great Again canvas tote bag that will set you back $92, along with a MAGA pickleball paddle that costs $180, for some reason. It’s not clear why the pickleball paddle is so expensive, but the description notes that it “boasts the exclusive 45-47 logo.”
Several products in the collection allow moms to advertise that they are “MAGA moms.”
It will cost them (or their families buying Mother’s Day gifts), though. One sweatshirt priced at $92 reads, “Make America Great Again” and “MAGA Moms Club” on the back. According to the description on the Trump Store website, this sweatshirt “clearly identifies you so that when running errands, heading to a workout class, or doing school pick up, you can quickly connect with other Maga Moms.”
To be fair, they’re not wrong—it does clearly identify you.
There are also candles and “age reversal kits.”
Remember last year when critics said Meghan Markle was “out of touch” for selling $64 candles in this economy? Well, the store managed by the president’s sons is selling candles for $55 in this economy. Yes, they’re technically a bit cheaper than Markle’s, especially because they’re larger in size as well, but…
The Trump Store claims to have “curated a collection of surprises designed to make (your mom) really know how much you appreciate her—from timeless treasures to the little luxuries she’d never buy for herself.” And, apparently, this includes an “Age Reversal Kit” for $125, along with tons of other products, like MAGA Mom mugs, Trump-themed jewelry, and a room spray and diffuser set for $80.
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