Smart, the brilliant company who came up with this idea says, "We believe that smart ideas can turn the city into a better place. Like a dancing traffic light that makes people wait and watch rather than walk through the red light."
So, in an effort to promote safety on busy streets, this dancing traffic light features a fun, animated figure that's controlled by people's dance moves. As people dance inside this big, black box on the street, pedestrians outside the box waiting for the street lights to change are entertained while waiting to cross! How cool is this?!
What's even more amazing is that this genius idea produced actual results; this experiment resulted in 81% more people stopping and waiting at those red lights.
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