In 2022, the world of YouTube and content creation when it comes to family-style vlogging is completely saturated and oftentimes uncomfortable and a bit much to watch when there are young children involved. It seems difficult not to find something to criticize.
In this video from J Aubrey, who’s known for his documentary-style videos on celebrities and social media stars on YouTube, we delve into the world of infamous YouTube couple Cole and Savannah LaBrant and how things may not be quite as they seem on their family-style vlogging channel.
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With over 13 million subscribers to their YouTube channel, Cole and Savannah appear to be a well-meaning Christian couple who put the spotlight on their three cute kids.
Before the couple met, Cole experienced a small amount of internet fame by making dance and lip-syncing videos that would be deemed inappropriate and offensive in today’s world. Savannah was a young mom of one and dabbled in dancing, modeling, and photography.
J Aubrey notes that once Cole met Savannah and they started showcasing her daughter Everleigh in their videos, there was a huge leap in the number of views those kinds of vlogs would accumulate.
For instance, videos centered around Everleigh losing a tooth or a trip with Everleigh to the waterpark garnered over 40 million views. And the most popular video to date on their channel, sitting at over 100 million views, is one of Cole and Everleigh doing some karaoke in the car.
It appears that Cole and Savannah totally caught on to what would get them major views on their channel — and, in turn, large paychecks — and they just ran with it.
But what cost this YouTube family to lose over 100,000 subscribers in just the span of a few days? Watch J Aubrey’s video to get the full scoop on the LaBrant family.
